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About us


RULE Prostate Cancer was established by the Australian Prostate Centre and the E.J. Whitten Foundation joining forces together to protect more Aussie Legends in the fight against prostate cancer.

The E.J. Whitten Foundation was established in 1995 in honour of the great Ted Whitten Senior. With their annual E.J. Whitten Legends Game and numerous awareness programs, the Foundation has raised over $15 million for men's health.

The Australian Prostate Centre began as a research facility in 2012, collaborating with institutions around the world to advance the treatment of prostate cancer. In 2014, they opened the doors to their North Melbourne clinic based in Melbourne's biomedical precinct. Since then, they have successfully treated over 25,000 men.

We can see a day when no Australian man will die of prostate cancer


Through RULE Prostate Cancer, the two organisations will be able to turbo charge their ability to achieve their shared purpose.


We can protect our legends.

Prostate cancer is the second most diagnosed cancer in Australian men. There were nearly 20,000 men diagnosed last year. Sadly, it is the second highest cause of cancer related deaths in Australian men.

With education & awareness encouraging regular testing, found early enough, with the right treatment and care, prostate cancer doesn't have to be a death sentence. Australian men, our Aussie Legends can be protected.

We love our legends.

We can see a day when no Australian man will die of prostate cancer. It's simple. We just need our Legends to listen.

We know the majority aren't keen on engaging with their health - talking about 'prostate' health isn't overly fun.

So how do we protect our Legends? How do we ask men, who don't want to listen, to act?

We need the help of the people who they do listen to, their kids.

We need the help of every son, every daughter, every niece & nephew, everyone who has a grandpa, we need your help. We need you to help us protect our Legends.


  • APC North Melbourne Clinic – Providing treatment, care & support for our Legends and their families
  • APC Prostate Cancer Bus - partnering with Incolink, the bus offers education, testing & free health checks to large construction sites
  • APC Prostate Cancer Genomics Clinic - Delivering a world-leading, intensive genomic analysis of a large cohort of Australian men
  • E.J. Whitten Centre for Prostate Cancer Research - Exploring better diagnosis & treatment options, offering opportunities for participation in studies and clinical trials
  • Prostate Cancer Clinical Trials
  • Prostmate is an online, personalised groundbreaking support tool specifically developed to support patients and their families
  • Time to Test
  • Prostate Cancer Specialist Nurses - Specialised prostate cancer nurses working in collaboration with patients medical teams, offering one on one support and guidance


RULE Prostate Cancer is endorsed by the Australian Tax Office as a deductible gift recipient (DGR Tier 1) organisation and a registered charity by the Australian Charities and Not For Profit Commission | 63 151 598 908.